Google Ads Management
Google Ads Management Built for Conversions, Not Clicks.
Paid campaigns where every rupiah is tracked, every decision is data backed, and you can see exactly where your budget goes. Built for the channels Indonesian B2B buyers actually use: forms, WhatsApp, and calls.
Share of sessions becoming inquiries across managed accounts, vs 3-6% industry. As of June 2026.
Across SEO, Ads, and web development since 2020.
Long-term partnerships, not project-based churn.
Why It Matters
Most ad budgets are wasted quietly.
The problem is rarely the platform. It is how the Google Ads campaign is structured, tracked, and optimized. That is where dedicated Google Ads management makes the difference.
You cannot fix what you cannot see
Many businesses get monthly PDF reports that show impressions and clicks but never connect ad spend to actual revenue. Without conversion tracking set up correctly, you are making budget decisions on incomplete data.
Clicks are not conversions
A campaign can generate thousands of clicks and still produce zero qualified leads. We optimize for conversion quality, not click volume. Every campaign is measured by what it brings into your pipeline, not how much traffic it generates.
What We Deliver
Full-funnel Google Ads management, run in the open.
From account setup to ongoing optimization, everything is tracked and transparent.
Campaign Strategy & Structure
Structure · Bidding · Audiences
We build campaign architecture around your business goals, not generic templates. Account structure, keyword grouping, bidding strategy, and audience targeting are designed specifically for your market and sales cycle.
Conversion Tracking & Attribution
Google Ads · Analytics · CRM
Proper conversion tracking is the first thing we set up. Google Ads, Google Analytics, and your CRM connected so every lead and sale is attributed correctly. You know exactly which campaigns are driving revenue.
Ad Copy & Landing Page Optimization
Copy · Landing Pages · CRO
We write ad copy that qualifies prospects before they click. Combined with landing page recommendations built for conversion, not just aesthetics. The goal is fewer, better clicks that turn into actual business.
Live Reporting From Our Own System
Spend · CPL · ROAS
Every client gets a live dashboard from our own reporting system within the first two weeks. Track spend, conversions, cost per acquisition, and return on ad spend in real time. No waiting for monthly reports to see how your budget is performing.
The Ledger
Spend flat, leads up, cost per lead down.
This is the shape of a managed account. The budget does not grow; the efficiency does. Every month, the ledger tells you whether the management fee is paying for itself.
- Conversion tracking configured before the first rupiah is spent
- Bids, keywords, and ad copy adjusted on live data, not monthly PDFs
- A flat management fee, so our incentive is efficiency, not spend
Cost Per Lead / Month
Same budget, cheaper leads.
| Month | Spend | Leads | Cost Per Lead |
|---|---|---|---|
| JAN | Rp 20.0 jt | 22 | Rp 909 rb |
| FEB | Rp 20.0 jt | 26 | Rp 769 rb |
| MAR | Rp 20.0 jt | 31 | Rp 645 rb |
| APR | Rp 20.0 jt | 38 | Rp 526 rb |
| MAY | Rp 20.0 jt | 45 | Rp 444 rb ↓51% |
Spend held flat at Rp 20 jt per month. Leads went from 22 to 45 and cost per lead fell 51%. This is the shape we manage toward.
Our Process
How the spend gets managed.
A structured approach to paid media. You know what we are doing, why, and what the numbers mean at every stage.
Audit & Discovery
We review your existing Google Ads account (if you have one), conversion tracking setup, landing pages, and competitive landscape. You get a clear picture of what is working, what is leaking budget, and what opportunities exist.
Strategy & Build
We design the campaign structure, write ad copy, set up conversion tracking, and build your live dashboard in our own reporting system. Everything is reviewed with your team before a single rupiah is spent.
Launch & Optimize
Campaigns go live with daily monitoring during the first two weeks. We adjust bids, pause underperformers, and scale what converts. Optimization is continuous, not a one-time setup.
Report & Scale
Your reporting updates in real time. We do regular strategy reviews to discuss performance, test new approaches, and identify opportunities to scale what is working. Every decision is backed by data you can see.
Fit & Terms
Check the fit before you spend.
Who this is for.
- B2B companies with a defined sales process and clear conversion points (demo requests, consultations, quote forms)
- Businesses spending Rp 15 juta or more per month on Google Ads who want better returns on that investment
- Companies that have tried Google Ads before but could not tell which campaigns were actually generating revenue
- Organizations that want real-time visibility into ad spend, not monthly PDF summaries
- Teams ready to commit to at least 3 months, because proper optimization needs data and time to compound
The Terms
How the engagement is structured.
- You own the Google Ads account. Full access and ownership, from day one.
- Flat monthly management fee, never a percentage of ad spend.
- Live reporting from our own system inside the first two weeks.
- If Google Ads is not the right channel for your business, you hear it before you spend.
Google Ads Questions
The questions we hear most.
Common questions from businesses evaluating Google Ads management.
You will see data from day one. Impressions, clicks, and initial conversion data start flowing as soon as campaigns go live. Meaningful optimization typically takes 2 to 4 weeks as we gather enough data to make statistically significant decisions about bids, keywords, and ad copy. Most clients see clear performance improvements within the first month.
It depends on your industry, competition, and goals. For B2B lead generation in Indonesia, we typically recommend a minimum of Rp 15 juta per month in ad spend to generate enough data for meaningful optimization. We will give you a straight assessment during the consultation. If your budget is too low for your market, you will hear that directly rather than have us take your money and underdeliver.
By conversions that matter to your business, not vanity metrics. We track cost per lead, cost per acquisition, conversion rate, and return on ad spend. Every metric is visible in real time in your live dashboard from our own reporting system. We define success criteria with you before campaigns launch so there is no ambiguity about what we are optimizing toward.
We manage everything. Campaign structure, keyword research, bid management, ad copy, and ongoing optimization. The account is always yours, we never lock clients into proprietary accounts. You have full access and ownership. If we part ways, you keep everything we built.
Most agencies send monthly PDF reports. We give you a live dashboard from our own reporting system that updates in real time. You can check performance any day, any time. We also connect Google Ads data with your Analytics and CRM data so you can see the full picture from click to closed deal, not just what happened on the ad platform.
Search, Display, Performance Max, YouTube, and Remarketing. The mix depends on your goals, audience, and budget. For most B2B clients, we start with Search campaigns targeting high-intent keywords, then layer in remarketing and broader campaigns as we build data and optimize. We do not run campaign types for the sake of it. Every channel needs to justify its spend.
Yes. We start with a full account audit to understand what is working, what is wasting budget, and what is missing. You get a detailed report with prioritized recommendations before we change anything. We do not blow up existing campaigns. We improve them systematically based on data.
We charge a flat monthly management fee, not a percentage of ad spend. This means our incentive is to make your campaigns more efficient, not to encourage you to spend more. We will discuss pricing during the consultation based on your account complexity and goals.
You will hear it from us directly. During the discovery phase, if we determine that Google Ads is unlikely to deliver a positive return for your specific business, we flag it before you commit. We would rather turn down a project than take your budget and produce mediocre results. We may recommend SEO, content marketing, or a different approach if that makes more sense for your situation.
We recommend a minimum of 3 months. The first month focuses on setup, tracking, and initial optimization. Months 2 and 3 are where the data compounds and we can make the optimizations that really move performance. Clients who stay 6 months or longer consistently see the best returns because the campaigns keep getting smarter with more data.
Ready for Google Ads management that actually performs?
Every rupiah traced to a lead, reported from our own system. We will audit your current setup, show you where the budget is leaking, and give you a clear plan.
We reply within one business day, WIB.