Google Ads Management
Google Ads Management, Measured in Inquiries
Paid search where every rupiah is tracked to an inquiry and you can see where the budget goes. Set up for the channels Indonesian B2B buyers use: forms, WhatsApp and calls.
Share of sessions becoming inquiries across managed accounts, vs 3-6% industry. As of June 2026.
Across SEO, Google Ads, web development and GBP.
Serving clients since 2020.
Most ad budgets are wasted quietly
Usually the platform is fine. The waste comes from how the account is set up and tracked.
Spend that is never linked to inquiries
Many accounts report impressions and clicks but never connect spend to inquiries or revenue. Without conversion tracking set up correctly, budget decisions rest on incomplete data.
Clicks that never become leads
A campaign can generate thousands of clicks and still produce zero qualified leads. We judge each campaign by the inquiries it brings in.
What Google Ads management includes
From conversion tracking to day-to-day bid changes, with the numbers open to you throughout.
Campaign Strategy & Structure
Account structure, keyword grouping, bidding and audience targeting, set up for your market and the length of your sales cycle.
Structure · Bidding · Audiences
Conversion Tracking & Attribution
Conversion tracking is the first thing we set up: forms, WhatsApp chats and calls, connected across Google Ads, Google Analytics and your CRM. You can see which campaigns bring leads and which only bring clicks.
Google Ads · Analytics · CRM
Ad Copy & Landing Page Optimization
We write ad copy that qualifies prospects before they click, and recommend landing page changes that lift conversion. The goal is fewer, better clicks.
Copy · Landing Pages · CRO
Live Dashboard & Monthly Report
A live dashboard, set up within the first two weeks, shows spend, conversions, cost per lead and return on ad spend. Every month you also get a written report on what changed and what we do next.
Spend · CPL · ROASWhat we manage toward
We aim for a flat budget and a rising lead count. Your monthly report tracks that line, so you can see whether the management fee pays for itself.
- Conversion tracking configured before the first rupiah is spent
- Bids, keywords and ad copy adjusted on live data
- A flat management fee, so our incentive is efficiency
Leads / Month
Same budget, more leads.
| Month | Leads | vs Jan |
|---|---|---|
| JAN | 22 | Base |
| FEB | 26 | +18% |
| MAR | 31 | +41% |
| APR | 38 | +73% |
| MAY | 45 | ↑105% |
Spend held flat. Leads went from 22 to 45 in five months.
How we run an account
Four stages, from the first audit to scaling what works.
Audit & Discovery
We review your existing Google Ads account (if you have one), conversion tracking setup, landing pages, and competitive landscape. You get a clear picture of what is working, what is leaking budget, and what opportunities exist.
Strategy & Build
We design the campaign structure, write ad copy, set up conversion tracking, and build your live dashboard. Everything is reviewed with your team before any budget is spent.
Launch & Optimize
Campaigns go live with daily monitoring during the first two weeks. We adjust bids, pause underperformers, and scale what converts, for as long as the account runs.
Report & Scale
Your dashboard updates as the data comes in, and the monthly report explains what changed. In regular strategy reviews we test new approaches and scale what is working.
Fit and terms
Who this is for
- B2B companies with a defined sales process and clear conversion points (demo requests, consultations, quote forms)
- Businesses spending Rp 15 million or more per month on Google Ads who want better returns on that investment
- Companies that have tried Google Ads before but could not tell which campaigns were generating revenue
- Organizations that want to see ad spend and results at any time
- Teams ready to commit to at least 3 months
How the engagement is structured
- You own the Google Ads account. Full access and ownership, from day one.
- Flat monthly management fee, never a percentage of ad spend.
- A live dashboard within the first two weeks, and a written report every month.
- If Google Ads is not the right channel for your business, you hear it before you spend.
Google Ads questions
Data starts flowing on day one: impressions, clicks and early conversions. Meaningful optimization typically takes 2 to 4 weeks, as we gather enough data to make sound decisions about bids, keywords and ad copy.
It depends on your industry, competition and goals. For B2B lead generation in Indonesia, we typically recommend at least Rp 15 million per month in ad spend, so there is enough data to optimize. If your budget is too low for your market, we will tell you in the consultation.
By the conversions that matter to your business: cost per lead, cost per acquisition, conversion rate and return on ad spend. We agree the success criteria with you before campaigns launch, so there is no ambiguity about what we are optimizing toward.
Search, Display, Performance Max, YouTube, and Remarketing. The mix depends on your goals, audience, and budget. For most B2B clients, we start with Search campaigns targeting high-intent keywords, then layer in remarketing and broader campaigns as we build data and optimize. Each campaign type has to earn its budget.
Yes. We start with a full account audit to understand what is working, what is wasting budget and what is missing. You get a prioritized report before we change anything, and we improve existing campaigns step by step instead of starting over.
We recommend a minimum of 3 months. The first month goes into setup, tracking and initial optimization, and months 2 and 3 are where the data starts to pay off. Campaigns improve as data accumulates, so longer engagements tend to see better returns.
Find out where your ad budget goes
We will audit your current setup, show you where the budget is leaking, and give you a clear plan.
We reply within one business day (Jakarta time).